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RL4WD members and friends will be decorating rig starting at 2pm at Tidy Car which can fit about 5-10 rigs inside (warm!). We'll have snacks and music playing while we get the rig ready! You can leave trucks and trailers in the parking lot as well. 

 

We'll head down to line up around 4pm. 

 

The Sheboygan Jaycees Present the Lake 98.1 Holiday Parade! You are invited to participate in the 26th Annual Holiday Parade that will take place in downtown Sheboygan on Sunday, November 25, 2018 at 5:00 pm.

Promote your organization or business and show your holiday spirit by participating in the Holiday Parade! You can enter a decorated float, have your employees wear holiday costumes and distribute candy, or come up with your own creative entry. Only entries decorated in the holiday spirit will be allowed in the parade.

This year’s theme is "A Christmas Story"... think of this classic Christmas movie that brings laughter and joy to the holiday season and be creative with your entry! Because the parade is after dark, we require lights on all entries, so please work them into your design. Also, so as not to confuse the children, Santa Claus is not allowed on any float or entry except the Jaycees official Santa float at the end of the parade.

We will be awarding prizes to the top three non-profit entries (1st place is $150, 2nd place is $100, and 3rd place is $50) and the top three corporate entries (each receives a plaque). The winners will be announced at the tree lighting ceremony at the Mead Public Library following the parade. Please plan to have a representative from your organization present in case you win!



Parade Route
Start at Center Avenue and 7th Street, go north on 7th Street to Erie Avenue, go west on Erie Avenue to 8th Street, go south on 8th Street and end at Mead Public Library. 

Letters for Santa
The U.S. Postal Service will be walking in the parade to collect and deliver your letters to Santa. Be sure to include your name and address on the letter so Santa can give you a response.

Tree Lighting Ceremony
This takes place at Mead Public Library immediately following the parade. 

Entry Details
There is no fee to enter. Promote your organization or business and show your holiday spirit by participating in the Holiday Parade! You can enter a decorated float, have your employees wear holiday costumes and distribute candy, or come up with your own creative entry. Only entries decorated in the holiday spirit will be allowed in the parade. 

Awards
We award cash prizes to the top three non-profit entries (1st place is $150, 2nd place is $100, and 3rd place is $50) and we award plaques to the top three corporate entries. The winners are announced at the tree lighting ceremony at the Mead Public Library following the parade. 

We won 2nd last year, can we go for the gold? 

2017 Theme:
Tune Into ChristmasSponsor:Lake 98.1
2017 Top 3 Corporate Entries
1. Discovery Coach
2. Uber
3. Van Horn Automotive Group
2017 Top 3 Nonprofit Entries
1. Trinity Lutheran Church and School
2. Wrangler Riders
3. Making Spirits Bright
Click HERE for the video
Click HERE for photos


History of the Holiday Parade
The Holiday Parade began in 1992 with the Sheboygan Jaycees organizing the parade and Younkers as the sole sponsor. This was a natural fit for Younkers, as they were already considered the “Christmas Store” and their store was in the middle of the parade route.
In 2004, the Sheboygan Press was added as a sponsor to help save the Holiday Parade due to an increase in costs and decrease in sponsorship dollars. The Sheboygan Jaycees felt that the parade would be a perfect tie-in with the Sheboygan Press because it aligns them with a positive community event attended by thousands in its service area. In 2006, the Harbor Centre Business Improvement District was added as a sponsor for the same reasons.
In 2007, due to a loss of cash sponsorship, the Sheboygan Jaycees self-funded most of the parade out of its own budget. Even though there was some expense involved to continue the parade, the Jaycees overwhelmingly supported continuing the parade as a holiday tradition for the city of Sheboygan.
This incredible growth in the size of the parade is solely due to the demand of the community. Excluding weather conditions, this parade has seen a year over year growth in community participation and we see no signs of this trend slowing. It is the only winter parade in the City of Sheboygan.
The Holiday Parade over its history has turned into a family and community tradition. It signifies the beginning of the holiday season in Sheboygan County!

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