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Can we win for the second year in a row? Join us with your rig and light it up for an amazing parade!  Meeting at the A...

Can we win for the second year in a row? Join us with your rig and light it up for an amazing parade! 

Meeting at the AAA Office 1539 N 33rd Place Sheboygan, WI around 1pm to decorate and take doors and tops off (if you want). Being we don't have indoor facilities for decorating the rigs, it's best to do most of it in your garage if you can. 

Parade starts at 5pm, I'd like to leave the office by 3:30pm so we don't get stuck and blocked off like we did on the 4thof July parade this year. We'll go to supper after at Randalls which is a block from the AAA building. 

In 2017 we took 3rd, in 2018 we took first so let's see if we can place again! 

Free and Premium members event. You'll get the Holiday Parade badge on your profile. 

This year’s theme is "Candy Factory"... show off your creative side by incorporating any of the sweet treats that bring joy to the holiday season! Because the parade is after dark, we require lights on all entries, so please work them into your design. Also, so as not to confuse the children, Santa Claus is not allowed on any float or entry except the Jaycees official Santa float at the end of the parade.

Parade Route
Start at Center Avenue and 7th Street, go north on 7th Street to Erie Avenue, go west on Erie Avenue to 8th Street, go south on 8th Street and end at Mead Public Library.

Letters for Santa
The U.S. Postal Service will be walking in the parade to collect and deliver your letters to Santa. Be sure to include your name and address on the letter so Santa can give you a response.

The Girl Scouts will be collecting donations of paper supplies and personal hygiene items from spectators along the parade route, these items will be given to Safe Harbor and Bridgeway.

Tree Lighting Ceremony
This takes place at Mead Public Library immediately following the parade.

Entry Details
There is no fee to enter. Promote your organization or business and show your holiday spirit by participating in the Holiday Parade! You can enter a decorated float, have your employees wear holiday costumes and distribute candy, or come up with your own creative entry. Only entries decorated in the holiday spirit will be allowed in the parade.

We award cash prizes to the top three non-profit entries (1st place is $150, 2nd place is $100, and 3rd place is $50) and we award plaques to the top three corporate entries. The winners are announced at the tree lighting ceremony at the Mead Public Library following the parade.




History of the Holiday Parade
The Holiday Parade began in 1992 with the Sheboygan Jaycees organizing the parade and Younkers as the sole sponsor. This was a natural fit for Younkers, as they were already considered the “Christmas Store” and their store was in the middle of the parade route.

In 2004, the Sheboygan Press was added as a sponsor to help save the Holiday Parade due to an increase in costs and a decrease in sponsorship dollars. The Sheboygan Jaycees felt that the parade would be a perfect tie-in with the Sheboygan Press because it aligns them with a positive community event attended by thousands in its service area.

In 2006, the Harbor Centre Business Improvement District was added as a sponsor for the same reasons.

In 2007, due to a loss of cash sponsorship, the Sheboygan Jaycees self-funded most of the parade out of its own budget. Even though there was some expense involved to continue the parade, the Jaycees overwhelmingly supported continuing the parade as a holiday tradition for the city of Sheboygan.

This incredible growth in the size of the parade is solely due to the demand of the community. Excluding weather conditions, this parade has seen a year over year growth in community participation and we see no signs of this trend slowing. It is the only winter parade in the City of Sheboygan.

The Holiday Parade over its history has turned into a family and community tradition. It signifies the beginning of the holiday season in Sheboygan!


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